It is believed the idea was the brainchild of former director of communications, Lee Cain, who left Downing Street in December.
Social media users were quick to mock the images, which featured a Henry vacuum cleaner seemingly abandoned at the side of the stage.
On Tuesday Gloucester-based company BiGDUG, which provides home and business storage solutions, recreated an image of the room using its products, with the total cost coming to less than 1% of the government’s spend.
From chairs priced at just £26 each to a £30 plinth, BiGDUG’s version totals £2,013:
- £1,020 – 40 x Groove Stacking Conference Chairs
- £479 – Blue Backdrop / Concertina Room Dividers)
- £317 – Blue Anti-Slip Flooring
- £119 – Flag poles / Belt Barriers
- £48 – 4 x Union Jack Flags (AMAZON)
- £30 – Plinth / Stand Up Pop-Up desk
- Total cost: £2,013
Polly Maclennan, Public Relations Manager at BiGDUG said: “People on social media have been quick to joke about the images released by the government of the new media briefing room and why it cost so much.
“Considering we have put together an equally impressive collection of chairs, staging and flooring, we know it’s possible to do for a fraction of the cost!”
Labour said of the real briefing room “we were expecting something a bit more impressive” given the sums spent on the long-delayed project.
The images emerged as the HuffPost website reported that the renovations were carried out by Megahertz, a company owned by a Moscow-based firm that has carried out technical work for state-controlled broadcaster Russia Today.
Downing Street has been contacted for comment.